Your IP. Your terms.
Your revenue.
Take control of who accesses your content and ensure every use is licensed and monetized
Existing Paywall Tech Isn’t Fit For Purpose
Publishers are facing compounding challenges: declining traffic, rising churn, and unauthorized AI scraping - all while legacy paywall tools prevent the rapid experimentation required to respond.
Traffic collapse
AI search is killing your traffic. Zero-click searches mean fewer visitors entering your acquisition funnel. The visitors you do get are price skeptical, more selective, and harder to convert at check-out.
Experimentation bottlenecks
Testing a new paywall strategy takes too long. Market conditions change, competitor pricing shifts, and subscriber behavior evolves. By the time you’ve gone live, your test is outdated.
Churn acceleration
Commercial teams are lacking intelligent infrastructure to quickly identify and retain at-risk customers before revenue takes the hit.
Value leakage
Bots now represent over 50% of traffic. That’s the growing reality. AI companies are training models on your content, answering queries with your IP, extracting value without compensation.
Stop waiting for change.
Get infrastructure built for modern publishing
Convert visitors with intelligent gating
MOS operates at the edge to make real-time access decisions for all traffic. Anonymous visitors encounter intelligent paywalls that determine when to gate content, which offer to present, and how to optimize for conversion based on behavior, content value, and propensity signals.
Dynamic access decisions
Every visitor gets evaluated in real-time. High-value content triggers earlier paywalls to capture intent. Engaged visitors receive optimized offers at moments when conversion likelihood peaks. Casual browsers get softer prompts that nurture them toward registration over multiple visits.
Rapid experimentation
MOS equips commercial and product teams with intelligent tools that replace endless engineering tickets. MOS AI Copilot translates natural language into advanced pricing rules, personalised offers, experiments and models, allowing you to test pricing strategies in minutes rather than weeks or months.
Real-time observability
Track conversion rates by offer, analyze lifetime value by pricing tier, and measure churn by segment in real-time. Every monetization decision connects directly to business outcomes through comprehensive event streaming and revenue analytics.
Built for Commercial and Engineering Teams
Traditional monetization tools force publishers to choose: either give commercial teams limited self-service capabilities with visual builders that hit complexity ceilings, or make engineering the bottleneck for every pricing change.
MOS eliminates this trade-off.
Commercial teams control monetization strategy
Product managers and commercial teams can build plans, test offers, launch pricing experiments, and optimize conversion without engineering tickets. This means optimization never determines your ability to respond to market conditions and opportunities.
Engineering teams control the technology they use
MOS integrates with your existing development workflow rather than replacing it. You can version control decision logic in your repository and write sophisticated workflows when business complexity demands code. Your technical standards remain intact.
Optimize pricing across the demand curve
Unlimited plan experimentation
Create freemium tiers, mid-tier subscriptions, premium access - whatever fits your audience segments. Test bundling strategies. Measure which packages drive conversion and which maximize LTV.
Personalized offers by segment
Readers in different geographies have different price sensitivities. Visitors from social media convert differently than those from search. Different content forms carry a different perceived value. Test offers segmented by any attribute that matters to your business, then optimize within the guardrails you establish.
Cross-brand entitlements
MOS supports bundling across multiple publications within your portfolio. Subscribers to one brand can receive adjusted access to others based on your bundling strategy. Entitlements synchronize automatically across all properties without manual coordination or separate authentication systems.
Entitlements that evolve with you
When your monetization strategy changes, entitlement rules adapt without re-architecture. Business logic lives in MOS, not your codebase. Experimentation never accumulates technical debt.
Built for Instant Lift & Collaboration
Our Docs Rock
Fast, frictionless onboarding with comprehensive docs—engineering teams get clear implementation guides, commercial teams get step-by-step pricing deployment.
Launch instantly
Dynamic paywalls, usage-based pricing, promotional discounts, trial mechanics, retention interventions - we've documented the patterns that work across different business models to help you launch instantly with effect.
Single workspace collaboration
Engineering and commercial teams work within distinct realms, with easy collaboration and clear handoffs. Technical teams build the foundation, commercial teams optimize on top - no friction, no delays.
MOS delivers intelligent access control, letting you focus on flexible licensing models for AI training and protecting IP value while enabling legitimate partnerships and human subscribers.
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Ready to take control?
Deploy intelligent monetization infrastructure built for publishing's future. Convert more visitors, reduce churn, and position for machine licensing - all in one platform.
