Use Cases
Gaming

Built for games that never stop changing.

MOS delivers intelligent monetization infrastructure for games, letting you optimize conversion, experiment with pricing, and manage entitlements across F2P, ad-funded, subscription, and usage-based models.

Game Monetization Has Outgrown Its Infrastructure

Games have evolved from one-time purchases to complex, layered monetization but the infrastructure hasn't kept up. Studios juggle multiple revenue streams with tools that weren't built for this complexity.

News
Podcasts
Magazines
Radio
Videos
Blogs
Archives
Research
White Papers
News
Podcasts
Magazines
Radio
Videos
Blogs
Archives
Research
White Papers

Conversion is a guessing game

You know free players can become payers, but you don't know when to make the ask, what to offer, or how much to charge. Static storefronts show the same offers to everyone: the whale and the casual player see identical prices. Conversion optimization happens through intuition, not infrastructure.

Experimentation moves at engineering speed

Testing a new battle pass structure, regional pricing, or bundle configuration requires engineering tickets. By the time it ships, the season is half over. Live-ops teams have ideas they can't execute and data they can't act on fast enough.

Entitlements are scattered everywhere

Players accumulate purchases, passes, subscriptions, earned rewards, and promotional items across platforms. Tracking what each player owns and syncing it across mobile, console, and PC means stitching together systems that were never designed to talk to each other.

Bots extract value you can't see

Automated farming operations, grey market item sales, and credential sharing erode your economy. Traditional anti-cheat treats bots as pure fraud, but some automated access for  streaming or content creation - could be licensed rather than blocked.

Get infrastructure built for modern game monetization

Convert players at the right moment

MOS evaluates every player in real-time to determine when to present offers, which offers to show, and at what price. First-purchase timing, offer sequencing, and price sensitivity all become optimizable - not hardcoded.

Personalized player journeys

High-engagement players see premium offers when purchase intent peaks. Price-sensitive players in different regions see adjusted pricing. Casual players get softer prompts that build toward conversion over multiple sessions. Every player journey becomes deliberate.

Launch experiments in hours, not sprints

MOS equips live-ops and commercial teams with intelligent tools that replace engineering dependencies. MOS AI Copilot translates natural language into pricing rules, offer logic, and experiment configurations, allowing you to test monetization strategies during a season - not after it ends.

See what's working in real-time

Track conversion rates by offer, analyze revenue by player segment, and measure the impact of every change as it happens. Every monetization decision connects directly to business outcomes through comprehensive event streaming and analytics.

Built for Commercial and Engineering Teams

Traditional tools force sports teams and fan clubs to choose: either give commercial teams limited self-service capabilities with visual builders that hit complexity ceilings, or make engineering the bottleneck for every change. MOS eliminates this trade-off.

Commercial teams control monetization strategy

Product managers and commercial teams can build plans, configure limits, launch pricing experiments, and adjust tiers without engineering tickets. Pricing iteration happens at product speed, not sprint speed.

Engineering teams control the technology they use

MOS integrates with your existing development workflow rather than replacing it. You can version control decision logic in your repository and write sophisticated workflows when business complexity demands code. Your technical standards remain intact.

Monetize across every model

Free-to-play and ad hybrid

Convert free players to payers with optimized first-purchase offers. Run hybrid models where non-payers see ads and payers skip them. Balance ad frequency against player experience with rules that adapt to engagement, not just impressions.

Usage-based and cloud gaming

Meter play sessions, compute consumption, or time-based access. Align pricing to the value delivered - and the cost incurred. Support subscription + overage models, or pure pay-as-you-play pricing.

Microtransactions and in-game stores

Dynamic storefronts that show different items, bundles, and prices based on player behavior and predicted value. Test bundle configurations, limited-time offers, and currency packages. Optimize for both conversion rate and revenue per player.

Subscriptions and game access

Manage catalog access, cross-title entitlements, and subscription tiers. Track engagement to understand which content drives retention. Support hybrid models where subscribers also make Ă  la carte purchases.

Keep players before they leave

MOS analyzes behavioral signals in real-time. Declining play sessions, missed login streaks, content completion without re-engagement - all trigger automated interventions designed to retain players before they churn.

Spot drift before it becomes dormancy

Detect engagement patterns that predict churn before players stop logging in entirely. Surface re-engagement offers while players still have momentum.

Retention offers that match the player

At-risk players receive tailored interventions. Bonus currency, discounted passes, exclusive items - whatever increases retention likelihood based on their specific play patterns and purchase history.

Win back lapsed players

Dormant players enter automated win-back workflows with personalized offers timed to content drops, season launches, or events that match their historical interests.

Redistribution and derived-data controls

License terms mean nothing without enforcement. MOS tracks redistribution rights at the entitlement level, so you can permit - or prevent - customers from resharing data or incorporating it into derived products. Terms are enforced programmatically, not contractually.

Ready for machine players

Bots as licensed customers

Automated farming and grey market operations extract value. But some bot activity - sanctioned automation, accessibility tools, AI companions - could be licensed rather than blocked. MOS lets you classify, meter, and monetize automated access where it makes sense.

AI agents and synthetic players

As AI agents increasingly play games - for testing, content generation, or as in-game companions - they become a customer segment with distinct access needs. MOS provides infrastructure to authenticate, entitle, and bill machine players alongside human ones.

Content and streaming licensing

Streamers and content creators use your game as their raw material. MOS can meter this usage and, where appropriate, tie it to licensing terms - turning content creation from uncontrolled distribution into a monetizable channel.

Stop value leakage before it starts

MOS enforces access policies in real-time. Shared credentials, exceeded limits, unauthorized use cases - leakages get caught at the edge before any data is delivered.

Detect anomalous consumption patterns

Identify usage that exceeds normal bounds or suggests credential sharing. Surface alerts while there's still time to intervene, not after quarterly audits.

Enforce license boundaries automatically

When a customer's usage exceeds their license terms, enforcement happens immediately. No manual review required by your team.

Audit trails for compliance

Every access event is logged with full context: who accessed what, when, under which license terms, for what stated purpose. If and when disputes arise or regulations require proof, the data is at your fingertips.

Built for Instant Lift & Collaboration

Our Docs Rock

Fast, frictionless onboarding with comprehensive docs—engineering teams get clear implementation guides, commercial teams get step-by-step pricing deployment.

Browse documentation

Launch instantly

Dynamic paywalls, usage-based pricing, promotional discounts, trial mechanics, retention interventions - we've documented the patterns that work across different business models to help you launch instantly with effect.

Single workspace collaboration

Engineering and commercial teams work within distinct realms, with easy collaboration and clear handoffs. Technical teams build the foundation, commercial teams optimize on top - no friction, no delays.

Transform your monetization strategy

Deploy intelligent monetization infrastructure built for modern gaming. Optimize conversion, experiment at live-ops speed, and prepare for machine players - all through one platform.